Wildberries founder Tatyana Kim has characterised the Ukrainian drone campaign against her company as "terrorist acts" targeting civilians, after strikes since July 18 hit roughly a dozen of the e-commerce giant's facilities across Russia.
The financial fallout is widening: Sberbank warned it may need to increase loan-loss provisions as Wildberries' cash-flow outlook deteriorates, with up to 300 smaller sellers already requesting debt restructuring. A former central bank adviser said the attacks have pushed Russia's insurance market into crisis. Damage to goods in Moscow and Tambov warehouses alone may reach $2.9 billion, an analyst estimated, and the most recent strike hit a warehouse in Novosemeikino overnight Sunday.
Wildberries, which says it operates in 10 countries, is working with the Russian government to cushion sellers and has paid a second round of compensation to nearly 100,000 vendors whose goods were destroyed. Kyiv has said it targeted the retailer because it supplies the Russian military.