Hisense is partnering with FIFA and KultureCity to provide sensory-friendly spaces for fans at all 16 host cities during the 2026 World Cup, targeting supporters who experience sensory sensitivities at large, high-noise sporting events.
The consumer electronics company has deployed branded mobile sensory vehicles outside stadium entrances and installed dedicated sensory rooms within commercial exhibition areas inside venues across the tournament. Hisense also offered families with sensory needs the chance to attend matches in a more accessible setting. Among those who took part was a family including a child named Ana.
Uma Srivastava, executive director of KultureCity, said she views the technology involved as more than a mere tool, underscoring the initiative's broader aim of making major sporting events viable for attendees who might otherwise find the atmosphere overwhelming.