Hisense, an official sponsor of the FIFA World Cup 2026, announced its latest laser display innovations aimed at enhancing home viewing during the tournament, the company said on Wednesday.
The new lineup is designed to bring a more immersive match-day experience to living rooms as fans around the world prepare to follow football's premier event. Hisense unveiled the products as part of its broader partnership with FIFA, leveraging its position as a tournament sponsor to push its large-format display technology to a global audience.
The push into laser displays comes as the Chinese electronics maker consolidates its lead in the oversized television market. Hisense ranks first globally in the 100-inch and above TV segment from 2023 through the first quarter of 2026, according to research firm Omdia. The company maintained that top position in large-screen television sales volume over the same period, Omdia data also showed.