Sacha Baron Cohen resurrected his Ali G character at the Wimbledon men's singles final on Sunday, appearing in character as Jannik Sinner defeated Alexander Zverev on July 13.
The comedian posted a video to Instagram from an account branded as the character, captioning it "I iz BACK!" and describing the match as boring. Footage showed Ali G selling cannabis and herbal remedies to spectators during the tournament.
The stunt arrives amid reports that production on a new Ali G film has wrapped following secret filming across the United Kingdom and the United States. Cohen was previously spotted in character in Oxfordshire during July and September 2025. The untitled project marks the character's first major outing in more than two decades.